Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Mercedes-Benz reveals first C-class details

Mercedes-Benz has revealed limited details about its new fourth-generation C-class sedan, more than two months before it is due to make its world debut at the Detroit auto show. Although the new BMW 3-series and Audi A4 rival is yet to official unveiled -- in fact, all we have so far are interior renderings -- Mercedes-Benz says the new C-class will be a significantly more advanced car than its predecessor in terms of construction, with a “best in class” weight figure and a level of structural integrity that it describes as being “unparalleled” in its class. Among its features is a new lightweight body structure that uses a newly developed aluminum hybrid construction process that Mercedes-Benz claims will shave as much as 220 pounds over the current model depending on the engine it uses.

Toyota GT 86 Convertible confirmed

Toyota GT 86 Convertible on the way With the Toyota GT 86 not yet out in the wild, we learn that Toyota are planning a GT 86 Convertible. In what is perhaps one of the least surprising revelations recently, Toyota’s chief engineer has conformed that they are working on a convertible version of the GT 86. Well, they want to take a piece of the MX-5′s market with their new ‘affordable’ sports car so they have little choice.